The scenario chosen is number 3, i.e Technology of fears; however, it can also be connected to number 2: Exponential expansion, as number 3 is a consequence of number 2, but this will be explained in depth subsequently.As explained in the slides of week 5, scenario analysis is a tool to see how fit your business or industry is, to create awareness of the future business environment; it is used to validate the robustness of business models and roadmaps. This ‘fit’ of a business model with a future business environment can be determined or the ‘robustness’ of a business model with regard to a collection of future environments.It can be said that the scenario chosen can be considered as megatrend, because it occupies a societal level, more specifically on a global scale, and concerns openness and transparency.The Internet of Things is connecting more devices every day, and we are headed for a world that will have approximately 24 billion IoT devices by 2020.The latter carries numerous advantages such as the fact of having a ‘smart house’, the fully accessible connectivity between objects such as cars with smart city infrastructures, but foremost it will change the way people perform their daily routines, as a consequence, this will surely change society in a global manner.Here is the first connection previously mentioned between scenario 2 and 3, as it is in relation to the human behavior.The disadvantages, however, are mainly focused on privacy, security, and transparency of personal data; as an increased connectivity opens many doors to cyber-criminality.The main issue with IoT and privacy is the colossal amount of information and data that IoT devices can generate.A Federal Trade Commission report entitled “Internet of Things: Privacy & Security in a Connected World” found that fewer than 10,000 households can generate 150 million discrete data points every day. This undoubtedly makes the data vulnerable and creates an easy access for hackers.New IoT devices, such as tracking devices or even drones, have been firstly created with the intent of deeply entering into the market as to fasten the earning of profits and therefore, those devices were not intended to include privacy and security features.Securing IoT devices not only includes protecting the devices themselves but also that companies must add security measurements into their software and networks that are linked to those devices.All the issues mentioned might constrain customer’s confidence in purchasing those IoT devices, which can result in a short-term ‘life’ for this kind of technology; however, the main question to be asked, is whether the security of data will have much importance in the years to come and whether identity protection systems will have a strong impact or rather, they will be just too expensive.Since Edward Snowden’s NSA revelations, government surveillance has moved from the realm of paranoia to the realm of facts. Many are the countries all over the world that have expanded their security systems to spy on their citizens, which is considered as the most sensitive issue that comes with the digital age. Everyone has a different opinion, for instance, some might sustain that a person has the primordial right to privacy and that the government must not interfere; no matter the position one believes in, it is more than sure that surveillance will surely not stop, on the contrary, it will expand. Years ago, the idea of unlimitedly sharing all sorts of personal data was still considered as absurd. Today it is basically a part of our lives. As Google gives access to nearly all other platforms and pages, such as Facebook or Twitter, we ‘unconsciuosly’ provide companies with numerous information on a daily basis, by also simply by accepting without reading the user agreements.The main ‘trend’, if it can be called as so, is the concept of sacrificing privacy for convenience. An example could be searching for something on DuckDuckGo, which is a private search engine, but will not provide any personalized results at all; on the other hand, Google searches provide the company with personal data but also provide us with more convenient results.28% of the world’s population uses Facebook, and most of the people with an Internet connection spend a big amount of time jumping from one platform to another; it is not unreal to predict that social networks will be even stronger in the future. Internet access will surely most likely to be available for more and more people, thus a great part of the population will be connected to social media. Services like Facebook will become an even more inseparable part of life, and the privacy implications that are attached to them will become even more prevalent.It is predictable that the increasing of IoT devices will grow, and will not only revolutionize the way humans interact, but it will be the key to convenience and efficiency. Because of the fast advancement in technology, security must be regularly checked up and regulated, therefore it is primordial to find more efficient ways to secure the IoT. A connected world means that every action is logged somewhere and that privacy is a luxury afforded by very few.Privacy in this digital age has to be redefined, not as a concept, more as an action, since this era has brought along layers of complexity that as digital citizens we must understand. In nowadays society we are intrinsically connected through the Internet of Things which does not simplify the understanding of the concept of privacy, there is a need of deeper understanding of how to make sure privacy rights are maintained and respected.